Monday, 16 April 2012
Why 90% business failed?
As an entrepreneur today, you must do a lot more than expected
in order to run a successful business and create wealth! In the past
economies were a lot less competitive. In the past, when a business
performed below customer’s expectations, they would be struggling
to break even. If a business met their customer’s expectations, they
would make good profi ts. If a business exceeded their customer’
expectations, they would become a market leader and would earn
huge profi ts!
Why do over 90% of businesses fail today? It’s because markets
have become so much more competitive. If you start a retail store
you are competing with hundreds of others, both locally and
internationally! Today, if you perform below customer’s expectations
customers will never come back and you will go bust! Today, i
you meet customer expectations, you will still be struggling to
survive! Why?
This is because hundreds of other businesses can also meet your
client’s expectations, and some of them do so at half your cost. You
will fi nd that you will be competing on price most of the time and
will earn so little that it is hardly worth your while. I have seen
so many business owners struggling to break even simply because
what they offer is the same as every other business in their industry
In today’s marketplace, if you exceed your client’s expectations
you will only earn nominal profi ts because many businesses already
do their best to add more value to their clients.
So how do you make huge profi ts and become a millionaire
in business today? The answer is that you have to go way beyond
your client’s expectations. You have to give them an unbelievable
experience where they will keep coming back to your business and
tell all their friends about you. You must set your standards so high
that they will never go to anyone else for that particular product
or service. When you highly exceed your client’s expectations, you
can charge a premium and make huge profi ts. This has been my
secret of success for all my businesses and I want you to learn this
same secret right now!
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