‘Do it myself ’ mentality

Most of the houses he sold were worth about $2 million each. Every time he closed a sale, he would earn a commission of 1% or $20,000. Now, it took him roughly ten days of showing houses to many prospects before someone eventually buys. This means that each day is worth a potential $2,000! ($20,000 in commission divided by 10 days). Most real estate agents never become super rich because they always have the ‘do it myself ’ mentality and dare not invest in other people. But Dennis knew that if he were to hire an assistant to do the paperwork and telemarketing, it would cost him salaries of about $4,000 a month, or around $200 a day. However, if he were to do all these tasks himself, he would save this $200 a day, but it would cost him a potential loss of $2,000, as he would not be able to spend this time showing houses! This would be a net loss of $1,800!