How to Double Your Company’s Profits in Less than Six Months

Many people have asked me, ‘what can I do to increase my company’s sales and profi ts?’. Whether you are an entrepreneur or an employee, I am going to share with you a formula that you can use to double the profi ts of your department or company within less than six months. I call this the Profi t Multiplication Formula. In any kind of business, profi ts are only determined by fi ve variables: Leads generated, conversion rate, average dollar purchase, average repeat business and net profi t margins. Leads represent the number of potential customers or prospects that the company generates through walk-ins, inquiries, cold calls & recommendations. Let’s say that out of every ten prospects, two eventually end up buying, this means that the company’s average conversion rate is 20%.