Times equal money

When I talk about increasing the time you spend creating value, I do not necessarily mean that you must work longer hours. Rather, you must spend more of your time only on activities that create the greatest value... that generate the most profi ts for your company. Whether you are an entrepreneur or an employee, you will have a list of things that you must do everyday as part of your responsibility. You will fi nd that not all the things you do create the same amount of value. There are some activities that create high value while some activities are low in value. In fact, I have discovered that most average income earners spend only about 20% of their workday doing truly high value added activities while they spend most of their time, about 80%, on low value activities like checking email, attending unproductive meetings, chit chatting, complaining, waiting, fi nding lost items... stuff that does not generate profi ts or help clients meet their goals. High-income earners are the opposite. They tend to spend 80% of their time on high value added activities like business development, closing sales, innovating new revenue streams, market strategizing, following up with prospects, strategizing on how to improve productivity, managing projects, getting feedback from clients... stuff that lead to high customer satisfaction and higher profi ts!